Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]
Brandimage, a leading global consultancy of brand equity architects and designers, announced the launch of new identity and graphic style of Grand Marnier. As part of the Campari’s group strategy to premium-ise its brands, Brandimage is supporting the repositioning of Grand Marnier in the world of luxury and develops its new visual identity territory based […]
Matthew McConaughey and the legendary Wild Turkey Distillery are proud to announce the introduction of Wild Turkey Longbranch, a collaboration between the iconic whiskey brand’s creative director and Master Distiller Eddie Russell. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique […]