New Research from YesMore and Hype Collective Reveals the Truth About Student Drinking Habits in the UK

New Research from YesMore and Hype Collective Reveals  the Truth About Student Drinking Habits in the UK

Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]

Brandimage Repositions the Grand Marnier Brand

Brandimage Repositions the Grand Marnier Brand

Brandimage, a leading global consultancy of brand equity architects and designers, announced the launch of new identity and graphic style of Grand Marnier. As part of the Campari’s group strategy to premium-ise its brands, Brandimage is supporting the repositioning of Grand Marnier in the world of luxury and develops its new visual identity territory based […]

Matthew McConaughey Teams with Bourbon Hall of Famer to Launch New Wild Turkey Longbranch

Matthew McConaughey Teams with Bourbon Hall of Famer to Launch New Wild Turkey Longbranch

Matthew McConaughey and the legendary Wild Turkey Distillery are proud to announce the introduction of Wild Turkey Longbranch, a collaboration between the iconic whiskey brand’s creative director and Master Distiller Eddie Russell. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique […]