Customers asked. Caribou Coffee responded. In nationwide surveys in the US, coffee-drinkers told researchers the number one complaint they have about their beloved drink is the way it stains. From coffee rings to drips on white dress shirts to the dreaded stains on teeth — a cup of coffee can start your day off right […]
Caribou Coffee continues to innovate its coffee offering with the launch of its new Real Inspiration Blend, created through collaboration with its fans on Pinterest. In 2013, Caribou asked fans on Pinterest to share what inspires them, and from images and captions, Caribou roastmasters created a unique blended coffee with the sole purpose of inspiring […]
For US coffee company Caribou Coffee, Minneapolis-based ad agency Colle+McVoy designed themed coffee cups and napkins that aim to inspire consumers. The coffee cups feature various graphics paired with phrases that metaphorically talk about life, and the napkins encourage customers to buy a drink for a friend or get creative. Caribou Coffee sought to refocus […]