Guinness Will Make a Lager for Bud-Swilling Americans

By Newsroom on August 7, 2014   Alcoholic, Beverages, Features, Latest, Launches, Marketing, Promotions  

Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of the Irish stout in North America fell 6 percent in the 12 months ended June 30, reported Guinness maker Diageo, following a 2 percent decline a year earlier. Among other efforts to revive Guinness sales—including the “Made of More” ad campaign—Diageo is introducing […]