Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

By Newsroom on March 5, 2015   Beverages, Latest, Launches, Marketing, Non Alcoholic, Packaging  

Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]