A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
Sales up 73% – Launches First Special in 10th Anniversary Year Nirvana, the alcohol-free pioneer, is celebrating a decade of brewing in 2026. The anniversary comes as the brewery revealed 2025 was its most successful trading year ever – with an impressive sales uplift of 73% YOY. Now, with an established line-up of seven core […]
East London’s most colourful culinary collision has officially landed. This Saturday Proud Mary Pizzeria opens its doors: a bold, buzzing collaboration between neighbourhood legends The Good Egg and the irreverent team behind Proud Mary Extra Virgin Olive Oil. Stepping inside Proud Mary Pizzeria is like walking into a neon-soaked fever dream in full technicolour. The […]
Hong Kong-born, London-based fashion designer, Robert Wun, known for his surrealist and avant-garde designs, partners with Johnnie Walker Blue Label to celebrate the Year of the Horse. Johnnie Walker, the world’s number one Scotch Whisky brand¹, today announces a new Johnnie Walker Blue Label limited edition design for Lunar New Year, Year of the Horse […]
Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose. The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican […]
Intertype Studio were briefed by Olipop to partner with Paramount to launch a new flavour of soda, and create a SpongeBob edition to coincide with the release of the new SpongeBob Search For Squarepants movie, placing Olipop at the heart of this cultural moment and growing brand awareness with a huge new fan base. We […]
Landor announce its collaboration with Häagen-Dazs on the product design and packaging for their brand-new ice cream sticks—an innovation that celebrates the perfect blend of taste and design excellence. This new range marks a pivotal moment in the Häagen-Dazs universe, reimagining the brand’s iconic identity through bold and distinctive design. Inspired by the thick chocolate coating that envelops […]
The Hershey Company Collab Brings a Flavor Explosion to Stores Nationwide After Slam-Dunk Success of Shaq-A-Licious XL Original and Sour Gummies Shaquille O’Neal, basketball legend and self-proclaimed “biggest kid in the candy store,” is lacing up for another sweet win. Introducing Shaq-A-Licious XL Gummies in sneaker shapes, the new addition to his popular Shaq-A-Licious XL Gummies line which launched […]
The integrated campaign by tms featuring iconic McDonaldland characters includes over £2 million in cash prizes, 1 in 4 chance to win instantly, limited-edition gameboard, and the first ever Monopoly themed menu item; Loaded Caramel McFlurry Monopoly at McDonald’s is back in the UK for the ‘ultimate collab’ – dropping a range of exciting prizes, […]
Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building on Müller UK & Ireland’s growing reputation for bold, humorous work, this time turning […]