To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the singles category. Building on the success of 2018’s Mentos Say Hello campaign, Complimentos will see every roll feature a light-hearted compliment perfect for sharing with friends, […]
Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]
For several years now, Skittles has given up its iconic rainbow to celebrate Pride, showing support with limited edition products and packaging that is stripped of all colour. This year, to coincide with the Vancouver Pride Festival beginning on August 2nd, Skittles unveiled an interactive installation to celebrate and support the community. In partnership with […]
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]
Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]
There are some things in life that require a bit more brain power to process, questions you need to chew on. And what’s the best thing to help you chew? Chewing on some Twizzlers of course. They’re literally food for thought. Research shows the iconic brand is loved for more than just its flavour, it’s […]
Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created by Elmwood, one of the world’s most effective brand design consultancy. The agency was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation for the challenger brand, which […]
Firetree Chocolate, the startup chocolate brand, has launched its product range of vegan-friendly volcanic chocolate. Leagas Delaney worked collaboratively with the founders of Firetree to develop every element of the brand from the inception. They are also an investor and current shareholder in the business. The start-up Firetree received investment of almost £1m from The Foresight […]