Howdah expands globally with launches in Costco US and Jumbo Netherlands

Howdah expands globally with launches in Costco US and Jumbo Netherlands

Howdah, the family business that makes authentic Indian snacks, is taking its crunchy, delicious and vegan snacks global, with its first international retail listings in the United States and the Netherlands. From early February, Howdah’s Bombay Mix will be available in 109 Costco warehouses across the Midwest, followed by the launch of its best-selling snacks […]

PepsiCo Launches A New & Artisanal Product: ‘Caleb’s Kola’

PepsiCo Launches A New & Artisanal Product: ‘Caleb’s Kola’

Beverage giant PepsiCo has released a new, artisanal cola product variant that targets the millennial generation by going back to old-fashioned. Named after Pepsi’s inventor, Caleb Bradham, the new ‘Caleb’s Kola’ boasts of pure, simple and honest ingredients, such as sparkling water, Fair Trade cane sugar, kola nut extract, and a “secured blend of brown […]

Results Are in & So is Ehrmann’s New Mixim Greek Yogurt

Results Are in & So is Ehrmann’s New Mixim Greek Yogurt

Recent sampling events at Southern California Costcos gave consumers a taste of new Ehrmann Mixim Greek fat-free yogurt and the opportunity to choose their “flavorite.” Customers were given samples of six different flavour combinations of creamy, smooth plain Mixim Greek yogurt packaged with two separate toppings and asked to choose their favourite. The results are in, as […]