From Cult Darling to Mass Wonder: Strategic Expansion for Startup CPG Brands
By Sarah Williams, Co-CEO, Beardwood & Co. Over the past few years, we’ve witnessed cult-favorite CPG brands go from niche internet sensations to mass-market powerhouses. Think Magic Spoon, which turned nostalgic cereal into a high-protein pantry staple, or Goodles, reimagining boxed mac and cheese for a new generation. These brands disrupted their categories through connection, […]