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Home»Posts tagged with»Crossmodal Research

Change the Room; Change the Taste of Your Whisky

By Newsroom on October 9, 2013   Alcoholic, Beverages, Features, Latest, Launches  

Change the Room; Change the Taste of Your Whisky

A change of environment can enhance the experience of enjoying whisky by up to 20%, according to the world’s first scientific study exploring the senses and taste of whisky. The study has exciting implications for people enjoying whisky in their own homes, and for the way pubs, bars and restaurants could be designed in the […]

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