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Home»Posts tagged with»Cuiaba

Skol Cools Russian World Cup Fans With Ice-Packaged Beer

By Newsroom on July 4, 2014   Alcoholic, Beverages, Latest, Launches, Marketing, Packaging  

Skol Cools Russian World Cup Fans With Ice-Packaged Beer

A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol. The limited edition packaging was distributed to Russian tourists in Cuiaba, one of the host cities of the 2014 World […]

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