Sweet Loren’s and Agency, Cutwater, Indulge in Family-Friendly Swearing at First Bite

By on    Advertising, Food, Latest, Marketing  

Sweet Loren’s and Agency, Cutwater, Indulge in Family-Friendly Swearing at First Bite

There’s a new standard and craving reshaping grocery aisles. Female-founded and health-conscious, refrigerated baked goods brand debuts major push on the masterbrand-level. The U.S. bakery products market is projected to grow from ~$81.07 billion in 2025 to ~$112 billion by 2035. Sweet Loren’s, America’s #1 natural refrigerated dough brand, has partnered with creative agency, Cutwater, […]

Peet’s Coffee Aims at Trend-Setting Millennials with Artisanal Campaign

By on    Advertising, Beverages, Latest, Launches, Non Alcoholic  

Peet’s Coffee Aims at Trend-Setting Millennials with Artisanal Campaign

Peet’s Coffee launched its first ad campaign with creative agency of record, Cutwater, promoting its seasonal blend and in-store beverages in advance of the holidays. The campaign aims to tell Peet’s handcrafted, artisanal story as the originator of the craft coffee movement in light of the holiday season. Cutwater saw the opportunity to position Peet’s […]