Carat and Snapchat India Create the First Ever Customised Lenses for Cadbury Dairy Milk Silk

By on    Food, Latest, Launches, Marketing  

Carat and Snapchat India Create the First Ever Customised Lenses for Cadbury Dairy Milk Silk

Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]

Ogilvy India & Cadbury Dairy Milk Unveil New Say It With Silk Push

By on    Advertising, Food, Latest, Launches  

Ogilvy India & Cadbury Dairy Milk Unveil New Say It With Silk Push

Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand, recently launched a new thematic TVC, encapsulating the brand’s signature romantic nostalgia – “Kiss me…close your eyes”. The film showcases two young puppeteers craving so much for Cadbury Dairy Milk Silk, that they indulge while in the midst of a performance, thus highlighting yet another unique […]