ALDI Idents Depict A Slice Of Life

Supermarket reveals its gingerbread family in sponsorship idents for The Great British Bake Off

ALDI Idents Depict A Slice Of Life

As Channel 4’s The Great British Bake Off returned to our screens last night, Aldi revealed its sponsorship idents. Created by McCann UK, the idents centre around Aldi’s gingerbread family. The family of four, piped in Aldi’s brand colours take part in series of everyday ‘family’ moments, many of which are easily rectified by putting […]