Smirnoff shares the infamous history of its vodka in new global advertising campaign

Smirnoff shares the infamous history of its vodka in new global advertising campaign

Smirnoff unveiled the brand’s first global campaign in over twenty-five years. “Infamous Since 1864” is an evocative homage to the colourful 155 year history of Smirnoff and the extraordinary events that led to it becoming the World’s No. 1 Vodka, enjoyed in more than 130 countries around the world today. Directed by Rupert Sanders, known for his award-winning commercial […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

Johnnie Walker Unveil Two New Limited Edition Whiskies Marking the Enduring Legacy of Game of Thrones

Johnnie Walker Unveil Two New Limited Edition Whiskies Marking the Enduring Legacy of Game of Thrones

Johnnie Walker and HBO Licensing & Retail are introducing two new Scotch Whiskies to the realm in honour of the enduring legacy of the critically acclaimed HBO series Game of Thrones. A continued collaboration with HBO, these limited edition whisky blends are inspired by the iconic and powerful houses of Westeros – House Stark and House Targaryen […]

The ‘GIN IS IN’ as Tanqueray Unveils New Campaign by Yard NYC

The ‘GIN IS IN’ as Tanqueray Unveils New Campaign by Yard NYC

Tanqueray, widely known as one of the world’s most celebrated gin, recently unveiled GIN IS IN, their latest US campaign. The creative celebrates the iconic Tanqueray & Tonic cocktail, but with a new, cutting edge look that draws inspiration from the world of fashion.  GIN IS IN is a national advertising campaign created by Yard […]

Smirnoff Pure Helps Kiwis Discover the Unique Sounds of Their Area in New Work by YoungShand

Smirnoff Pure Helps Kiwis Discover the Unique Sounds of Their Area in New Work by YoungShand

The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures all over the world – even in our own backyard. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis […]

Introducing the Limited Edition Johnnie Walker Blue Label Ghost and Rare Glenury Royal

Introducing the Limited Edition Johnnie Walker Blue Label Ghost and Rare Glenury Royal

“Shining a light on this hidden treasure of the whisky world is something we’ve wanted to do for some time. This indulgent new limited edition provides us with a wonderful opportunity to explore the remarkable layers of rich fruit found in every drop of Johnnie Walker Blue Label.” Jim Beveridge, Johnnie Walker Master Blender On […]

PIMM’s Serves up Summer of Sport at The Pimm’s Garden in London’s Flat Iron Square

PIMM’s Serves up Summer of Sport at The Pimm’s Garden in London’s Flat Iron Square

You’re cordially invited to a summer garden party with PIMM’s, as the quintessential summer tipple and Official Partner of Wimbledon opens The Pimm’s Garden at Flat Iron Square this summer. Opening on Monday 1st July, The Pimm’s Garden will recreate a traditional English garden and feature screens to watch the best of the summer’s sport, including […]

Explore the Flavours of Scotland with the Johnnie Walker Black Label Origin Series

Explore the Flavours of Scotland with the Johnnie Walker Black Label Origin Series

“I’ve always been fascinated by the distinct favour profiles that distilleries from each of the four corners of Scotland offer, and what they individually add to our whiskies. The Johnnie Walker Black Label Origin Series gives us the opportunity to take people on a guided tour of the whisky producing regions, with each edition delving deeper into […]

Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]

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