New Johnnie Walker Blue Label Limited Edition Design is created by one of the worlds’ most influential visual artists, James Jean Johnnie Walker, the world’s number one Scotch Whisky, today announces an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the […]
GLOBAL CREATIVE PUTS THE WORLD’S NO.1 INTERNATIONAL GIN INTO REAL LIFE OCASSIONS Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and […]
As part of the launch of the brand’s new campaign, the singer will perform in “Bossa Nova: The Greatest Night,” six decades after the historic concert that celebrated Brazilian music without her in the lineup On October 8th, the stage at Carnegie Hall will be host to one of the brightest stars in Brazilian music […]
Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]
Captain Morgan today unveils its new pack design which will begin global rollout next month, following the launch of the brand’s global ‘Spice On’ campaign in August last year. The new design builds on the Spice On campaign which celebrates the spice of Captain Morgan’s liquid and ‘spice’ as the individuality people bring to social situations. The new pack puts the quality, flavour and most importantly the spice of the liquid at the forefront of the design. The design features a bold colour palette and the addition of […]
First new global brand campaign since 2018 encourages us to elevate the everyday and to make all our moments, magnificent The latest global Tanqueray campaign invites people to Live Magnificently by actively choosing to make the moment, right now, as special as it can be. Delivering a mindset of magnificence, the campaign delivers a rallying cry […]
Global creative collective Forsman & Bodenfors continues its longstanding creative partnership with Diageo by crafting a clever new campaign for the latter’s Seagram’s 7 Crown American blended whiskey brand. With “It’s Your Spot,” Forsman & Bodenfors highlights how Seagram’s 7 has expanded its status beyond that of a dive bar favorite into a drink suitable […]
Leading food and drink data marketing specialist, Serendipity2 (S2), is delighted to announce it has won global drinks giant, Diageo, as a new client. Initially, S2 will support Diageo to develop a robust go to market (GTM) approach for its innovative draught cocktails technology offering across the On Trade. CEO of Serendipity2, Peter Flood, comments: “There is […]
THE WORLD’S NO.1 VODKA¹ MEETS THE WORLD’S MOST SUCCESSFUL VIRTUAL ACT²JOINING FORCES TO EXPLORE, CELEBRATE AND REIMAGINE SMIRNOFF’S HISTORY IN DISTINCTIVE COCKTAIL CULTURE WITH A GORILLAZ SPIN FOUR TWISTS ON CLASSIC COCKTAILS AND A LIMITED-EDITION BOTTLEDESIGNED BY GORILLAZ BAND MEMBERS MURDOC, NOODLE, RUSSEL & 2D Since 1864, Smirnoff has introduced some of the most iconic […]