THE WORLD’S NO.1 VODKA¹ MEETS THE WORLD’S MOST SUCCESSFUL VIRTUAL ACT²JOINING FORCES TO EXPLORE, CELEBRATE AND REIMAGINE SMIRNOFF’S HISTORY IN DISTINCTIVE COCKTAIL CULTURE WITH A GORILLAZ SPIN FOUR TWISTS ON CLASSIC COCKTAILS AND A LIMITED-EDITION BOTTLEDESIGNED BY GORILLAZ BAND MEMBERS MURDOC, NOODLE, RUSSEL & 2D Since 1864, Smirnoff has introduced some of the most iconic […]
Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
Butterfly Cannon Puts India On The Luxury Whisky Map With The Creation Of Godawan, Diageo’s First Sustainable, Artisan Single Malt Whisky Nurtured In Rajasthan, India
· GUINNESS is lighting up 22 pubs across the country this December to celebrate their returning role as the hub of communities this festive season
· The ‘GUINNESS Pub Choir’ will be making their debut in the GUINNESS advert with their version of the classic ‘Always on my Mind’
· The GUINNESS Raising the Bar programme has helped one in three British pubs weather the impact of the pandemic through financial support, staff training and equipment
GUINNESS “LIGHTS UP THE LOCAL” This Christmas Supporting Pubs
Diageo works with female-founded agency Red & Co on creative platform and brand identity for launch
By 2030, Diageo’s ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan will enable the company to: Reach 1 billion people with messages of moderation through its brands Achieve Net Zero carbon emissions across direct operations Increase representation of leaders from ethnically diverse backgrounds to 45% Use 30% less water in every drink it makes Today, Diageo, maker […]
Grand Prix award goes to Diageo and trio of agencies - Bompas & Parr, Design Bridge and Dolmen – for Guinness Hero Harps
The first ever virtual DBA Design Effectiveness Awards ceremony was held live on Zoom today where 26 shortlisted projects discovered if they’d won Gold, Silver or Bronze awards. While all of the winning projects demonstrate the hugely significant impact design makes across a broad section of industry – from global brands and major retailers to […]