Hellmann’s Hacks & Burger Selfies in Ogilvy London’s New Campaign

By Newsroom on July 23, 2014   Features, Food, Latest, Launches, Marketing, Promotions  

Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]