McDonald’s Celebrates Aussie Farmers with New Integrated Big Mac Campaign
During Australia Day in 2017, via an integrated campaign from DDB Sydney, Eleven, OMD and VML Australia, McDonald’s (Macca’s) is showing consumers just how Aussie the iconic Big Mac is. The campaign idea, developed by DDB Sydney, aims to flip perceptions upside down, literally, by encouraging consumers to turn their favourite burger upside down the ‘Aussie […]