BORN UGLY SUPPORTS CIWF TO RAISE AWARENESS FOR CHICKENS WITH “COMMITTED TO BETTER CHICKEN” IDENTITY
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Creative change agency Born Ugly has partnered with the world’s leading farmed animal welfare organisation Compassion in World Farming (CIWF) to create a movement to improve the welfare of chickens reared for meat in the food industry. Initially starting on social media, the “Committed to Better Chicken” initiative aims to ignite a global movement towards a more compassionate food […]