Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking, particularly bottled water. Americans are gulping an average of 44 gallons of soda per a year, representing a 17 percent drop from peak soda consumption averages in 1998. Over the same period, the average amount of water […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
Costa Coffee today announces the Costa Book Awards 2012 winners in the Novel, First Novel, Biography, Poetry and Children’s Book categories. The Costa Book Awards recognise some of the most outstanding and enjoyable books of the last year by writers based in the UK and Ireland. Originally established in 1971 by Whitbread PLC, Costa announced […]