With DUG®, the revolutionary potato based milk alternative now going strong in several markets, brand owners Veg of Lund felt it time to relaunch their original ‘My Foodie’ smoothie back onto the Swedish market under the DUG® brand. The DUG® brand was named and designed by Family (and friends), one of the UK’s leading ethical […]
DUG Potato drinks brand creation.
Potatoes in your Coffee? Family and friends dig deep to disrupt the world of dairy alternatives. A plant-based drink that tastes delicious, goes perfectly with hot drinks and is kind to the environment? It’s a tough nut to crack, but the combined genius of Swedish-based food innovators Veg of Lund and Professor Eva Tornberg at Lund university have figured it out. And who […]