F*RK RESOLUTIONS! THIS™ encourage Londoners to ‘Cheat On Meat’ in new OOH campaign
Plant-based food company THIS™ has thrown January’s guilt-tripping health campaigns and content out the window with their new ‘F*RK RESOLUTIONS’ campaign, created by Echt Productions. The bold campaign challenges Londoners to ‘CHEAT ON MEAT’ for their own products, not out of necessity, but because they’re just that good. Launched during Veganuary, the hero creative features Vivienne – a […]