Edible Billboard – FAB News

Galaxy’s Giant Edible Billboard Looks to Encourage Passersby to View Pleasure as a Necessity

By Newsroom on June 14, 2018 Food, Latest, Launches, Marketing

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life. Passersby will be able to pick up a chocolate bar from the installation in Westfield London on 15 June. The “#choosepleasure” activation is part of a wider campaign, “30 days […]

Nakd Erects an Edible Advert to Get Consumers Trying its Goodies

By Newsroom on September 11, 2015 Food, Latest, Launches, Marketing, Promotions

Nakd, the snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars. The aim of the campaign by Total Media, was to showcase the variety of Nakd products available while positioning them as quick, […]