Asda’s Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers. The film, created by VCCP, shows people amazed with the hen, with several news reports and a crowd gathered outside an Asda store awaiting its arrival. The hen then walks to the […]
Hailing from Portugal, design student Gil Rodrigues’ had an assignment that required him to create cheap packaging for storing eggs safely. Rodrigues created a simple hexagonal package that secures the eggs, and, more importantly, unfurls in an elegant manner when one needs to retrieve them. What makes this project particularly innovative is that the student […]
The egg has been associated with festivals celebrating spring for many centuries. Decorating eggs for Easter is a tradition that dates back to the 13th century or earlier. Eggs were formerly a forbidden food during the Lenten season, and there are rituals in many countries involving painting and decorating them to mark the end of […]