McVitie’s Jaffa Cakes return to TV with launch of new ‘Be What You Want To Be’ platform

By Newsroom on February 25, 2021   Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Marketing  

McVitie’s Jaffa Cakes premieres first solus TV advert since 2006 during Gogglebox (Channel 4) on Friday 26th February. · New brand platform inspired by the snack’s continuing defiance of categorisation as a biscuit or a cake – which encourages others to also ‘be what they want to be’. · Part of a year of innovation for McVitie’s Jaffa Cakes, which includes new flavours and product launches. · Brand campaign will also be amplified by social media partnerships, a new AR digital experience, PR and influencer content.

McVitie’s Jaffa Cakes have launched their first solus TV campaign since 2006 as part of a new brand platform aimed at inspiring consumers to connect with the brand and ‘be what they want to be’, which launches across TV, social media, a new AR digital experience and via influencer content from Friday 26th February.  The campaign sees the pladis-owned snack back […]