Jack Daniel’s is launching a new global creative campaign: “Make it Count.” This is a new approach for the 154-year-old brand as it celebrates the people who drink it
Launching with a new ad - ‘First Timers’ - celebrates the brand’s global audience and showcases the Jack Daniel’s fans who decide to live boldly and try something they’ve always wanted to do
Created by creative agency, Energy BBDO, the :20 film will premiere in the UK on Monday 12th October and run across TV & VOD, whilst being supported by nationwide out of home, digital, social and influencer activity
Jack Daniel’s, the world’s most valuable spirit brand, is launching its first truly global creative campaign, “Make it Count”. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it. Launching in the UK on Monday 12th October, the new ‘First Timers’ ad will air on ITV at 8.45pm, […]
Avocados from Mexico is taking a slightly different approach to the big game than 2018’s weirdness with Chris Elliott. The produce brand’s fifth annual Super Bowl ad will feature Emmy and Tony Award–winning actress and singer, Kristin Chenoweth. The 30-second spot (to be run in the second quarter of the game broadcast) will use Avocados from […]
Ocean Spray has launched a new advertising campaign dubbed Ocean Spray. Act Tiny. Be Mighty. to tap into its roots as a farmer-owned cooperative. Ocean Spray has built a strong brand focused on the nutrient-rich cranberry, however many still don’t know that Ocean Spray is owned by family farmers who have helped preserve the family farming way […]
Kerrygold has launched its latest marketing initiative, ‘Music Behind the Recipes‘. The innovative program is built around the insight that people don’t just look up recipes when they want to cook, they also look up music to play to add to the experience of cooking. In fact, in a national survey of US women ages […]
Caffeinated gum is now a thing from the Mars Wrigley Confectionery company. The gum, called Alert Caffeine Gum made its debut just in time to wake people up from their daylight saving-induced sleep. Alert is calling attention to its new chew with a ‘That’s a Thing Now’ campaign. The chewing gum contains 40mg of caffeine […]
The newest two-minute film from Energy BBDO is the latest installment in the wildly successful “Give Extra, get extra” campaign for Wrigley, which has helped drive double digit growth for the gum’s base business since launching in 2013, according to Nielsen data. Like the first installment of the campaign, the new spot is focused on […]
