Spanish beer brand ESTRELLA GALICIA launches Out Of Home, Social and Radio calling out pretend Spanish beers

Spanish beer brand ESTRELLA GALICIA launches Out Of Home, Social and Radio calling out pretend Spanish beers

Estrella Galicia, the Spanish heritage beer brand has launched their ‘real Spanish beer campaign’ to educate the UK market that they are authentically 100% Spanish and brewed in Galicia Spain since 1906. The Spanish beer brand has launched the campaign after consumer research found that *80% of premium beer drinkers considered authenticity important to them […]

Southpaw Helps Estrella Galicia Super-Charge Growth In UK and Ireland

After a competitive pitch process, strategic creative agency Southpaw will help Estrella Galicia realise their vision to be “The Most Loved Spanish Beer in the UK & Ireland” using fresh audience insights and a new brand platform.

Southpaw Helps Estrella Galicia Super-Charge Growth In UK and Ireland

Estrella Galicia launched in the UK and Ireland in 2012, first building credibility with Spanish restaurants at grassroots level, and then developing a distribution strategy across national retailers and pub networks. With a strong core audience secured, there was one issue preventing the brand strengthening its dominance: Spanish home market comms were somewhat lost in […]