Independent drinks producer, Lovely Drinks, has introduced a striking new look to reflect the “quintessentially English and spirited nature” of the brand, stretching from the logo to typography. Tailored to meet the needs of the on and off trade, the drinks’ new branding is designed to have more prominence, clarity and legibility on shelf as […]
Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]
