Some things are so important they need a friendly reminder every now and then. Arguably, Distinctive Assets, and the whole Byron Sharp philosophy, isn’t one of them. The Ehrenberg-Bass Institute seems to have become a religion nowadays. Still, all too often, marketeers focus merely on the logo, colour, tagline and typography when discussing distinctive assets. […]
With great taste comes great opportunity. French alternative seafood start-up OLALA! knows taste is key to success. The team made it its primary message in a new brand design that can take this next generation of plant-based seafood around the globe. No matter how noble your cause is, consumers will only buy your product repeatedly […]
