SMIRNOFF® LAUNCHES £7M ‘NIGHTLIFE EXPERIENCE’ CAMPAIGN

By on    Advertising, Alcoholic, Beverages, Innovation, Latest, Marketing  

SMIRNOFF has launched #YoursForTheMaking‟ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF@s new campaign to bring […]

Lay’s Potato Chips Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor Idea For A Shot At $1 Million Payout

By on    Advertising, Food, Innovation, Latest, Marketing, Promotions  

Lay’s Potato Chips Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor Idea For A Shot At $1 Million Payout

Eva Longoria, Michael Symon Among Panel of Judges to Select Three Finalist Flavors For Launch Nationwide in Early 2013 Fans now have less than two weeks until submissions close on Oct. 6, 2012to share their flavor inspirations through an application on the Lay’s Facebook Page (https://www.facebook.com/lays). The winning flavor will be revealed in 2013, the year […]

1 … 4 5 6