Clipper Teas, the number one UK tea brand for Fairtrade tea, is partnering with the Fairtrade Foundation for their Do It Fair’ campaign for Fairtrade Fortnight 2025. The annual celebration, which this year runs from Monday 22 September to Sunday 5 October, aims to advocate for a fairer system by telling the stories of the people […]
Clipper Teas, Fairtrade’s longest-standing tea partner has announced its headline partnership with Glastonbury Festival, for a second consecutive year. As the Official Tea of the UK’s largest music festival, Clipper has launched a limited-edition exclusive Glastonbury-pack deal. While festival goers look out for the much-anticipated ticket resale, Clipper is giving away 10 pairs of tickets […]
Surpassing advertising investment to date, Clipper shines a spotlight on Fairtrade and organic tea with ‘There’s Tea, Then There’s GOOD Tea’ Clipper Teas is expanding on its global marketing strategy that reconnects consumers to nature through the power of ethical and organic tea, kickstarting the year with a return to TV screens. With an investment […]
British grocery shoppers are making more sustainable choices than they may realise according to new research* commissioned by Ecotone – Europe’s leading organic, plant-based, and Fairtrade food company. In a survey of 2,000 UK adults, the top ingredients most purchased by UK shoppers were revealed, finding that Fairtrade, organic, taste, and health are all dominant […]
Championing nature nurturing tea, Clipper marries product and purpose in its biggest TV and VOD advertising campaign to date Clipper Teas is set to launch its new integrated marketing campaign which will see it sing from the tree tops about its Fairtrade and organic tea that supports biodiversity. Representing an investment of over £1m, the […]
London Tea boasts an exciting range of fruity and herbal infusions with a difference. The brand has always been Fairtrade, but now acquired by the ethical tea and coffee pioneers Cafédirect, the brand has been taken to the highest ethical standards – now also giving 50% back to the farmers and living the true Cafédirect […]
The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
Clipper Teas, the natural and organic tea brand owned by Wessanen UK, has expanded its range of the UK’s most naturally decaffeinated tea to the Health Food Trade following increased consumer demand. The bolstered range includes two new Fairtrade and organic options: Earl Grey Decaf Tea and Pure Green Decaf Tea, in addition to their Everyday […]
Clipper partners with female influencers to promote Fairtrade Fortnight ‘She Deserves’ campaign
The world’s largest Fairtrade tea brand, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fairtrade Fortnight. Katie will be acting alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite […]
Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]