Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]
Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]
Design house Family (and friends) unveiled their latest brand redesign for Get More Vits. A range of low calorie, fruit-flavoured waters – all with the added benefit of getting your vitamins on-the-go. Since its launch in 2012, Get More Vits has established itself as a leading brand in grocery for vitamin enriched products. This innovative brand has […]
Family (and friends) have announced the launch of their latest brand creation, ‘Weed and Wonderful’ – an exciting range of innovative, seaweed-based products. Championed as ‘the food of the future’, just one teaspoon of seaweed has as much iodine as 12 mackerel, as much iron as 120g spinach and as much calcium as 60ml whole […]
Celebrating their 20th year, The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – have announced the addition of The FAB Choice Award to its recognition program. Similar to a people’s-choice award, the award will be voted on by the public. Family (and friends) co-founder, Derek Johnston, who came up with the idea […]
Applying their ShelfHappy® design principles, Family (and friends) have helped Irish brand McDonnell’s Supernoodles clarify their market position as a ‘flavour champion’ in the hot savoury snacking sector. Historically, McDonnells makes Ireland’s favourite curry sauce. The secret recipe for McDonnell’s Original Curry was developed especially for the Irish palate, using an eclectic range of spices […]
On the back of the newly launched branding for Cafédirect’s Single Origins and Blends ranges comes the revitalisation of their Organics range – grown without pesticides and with minimal environmental impact, allowing the flavours to develop naturally at their own pace. Like everything Cafédirect do, this range lives up to the ‘Ridiculously Good’ proposition developed by […]
Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]
The pioneering organisation Traidcraft is launching it’s first ever Fairtrade savoury snack range under it’s GEO brand – and is already changing the lives of farmers and artisans around the world. With a UK market worth in the excess of £40bn, ‘snacking’ is the FMCG sector to be in today and we are led to […]
Vitamins help you stay strong and healthy. Without them, your body can’t work properly. You mainly get vitamins through your diet. But we all live life on the go and our diet is rarely perfect, so it can be hard to get everything you need. Get More has established itself as a leading brand in […]
