Hot of the Cold Press: New TruVibe Drinks Line Launched

Hot of the Cold Press: New TruVibe Drinks Line Launched

Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]

Tag Up Your Pack by Derek Johnston

Tag Up Your Pack by Derek Johnston

Words tell stories of course, but they help paint pictures too. In the case of good package design, words can be as evocative as images. The combination is most powerful when working together to convey a consistent, engaging and rounded story. ‘Writing for brands’ is now a firmly established category in the best creative awards, […]

Family (and friends) Gives TruVibe a Look Worthy of its Attitude

Family (and friends) Gives TruVibe a Look Worthy of its Attitude

Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]

Family and Friends creates New Look For Warburtons’ Escapes

Family and Friends creates New Look For Warburtons’ Escapes

Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]