This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Find Your Flow https://t.co/YLJ3PozPN4 — Lucozade Energy (@LucozadeEnergy) June 15, 2015 Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline ‘Find Your Flow’ via TV, outdoor, in-store and experiential activity. The marketing push is aimed at men and women who are on the go. It will kick off […]
