Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]
Starbucks Coffee Company introduced a new core espresso offering with the launch of the Flat White handcrafted espresso beverage, available at participating Starbucks stores in the US and Canada. The Starbucks Flat White is an espresso beverage made with two ristretto shots, combined with a thin layer of velvety steamed whole milk and finished with […]
