Müller Corner celebrates the return of its classic 90s Originals in multi-million pound nostalgic campaign Müller and VCCP wreck the mic (psyche!) with new PJ & Duncan inspired campaign dripping with 90s nostalgia Müller Corner gets ready to rumble dairy aisles across the UK as it brings back two of the nation’s much-loved retro flavours, Apple Crumble […]
Barilla, LePub, OMD and MSL embarked on the mission “Togetherness Ticket”, a campaign that aimed to encourage a connection over a meal this World Pasta Day, through an exciting activation in collaboration with the New York City subway. For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of […]
McCann supports ‘Forever Fun’ brand platform with spooky social campaign Chupa Chups, the world’s number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign. The campaign builds on Chupa Chups’ ‘Forever Fun’ brand platform and gets into the Halloween spirit with popular ‘jump scares’ within in-feed […]
Snacking biscuit challenger, Good Guys Bakehouse, has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety. Good Guys Paprika Biscuit Melts (made with paprika, chilli powder, and a touch of cheese) is the latest addition to brand’s product lineup, which is making waves in the savoury biscuits category, tapping […]
Hunter & Gather, the ancestrally inspired lifestyle brand whose award-winning real food and supplements products can be found on the shelves of retailers including Tesco, Ocado, Holland & Barrett, Whole Foods and Selfridges, has unveiled its first ever six-figure marketing campaign aimed at challenging the ‘big boy’ food brands on their ingredient integrity and educating […]
Product foot-printing and supply chain decarbonisation platform, Mondra, today announces the launch of Sherpa, a transformative AI-powered assistant, integrated into the Mondra platform, which revolutionises sustainability data management in the food supply chain. The biggest challenge food companies face in getting to net zero is measuring and managing Scope 3 emissions (those that occur in the […]
BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]
Little Moons, Europe’s leading mochi brand, extends its popular snacking ice cream range with the launch of its latest limited edition for Autumn, Brown Sugar Cinnamon Bun. It is available in Asda, Co-op, Morrisons, Sainsbury’s, Tesco, Ocado and Waitrose nationwide with an RRP £5.00 for a six pack. Cinnamon Bun mochi combines brown sugar and cream […]
Global foodies are called to spotlight Singapore’s diverse and innovative dining scene The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global […]
Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom […]