Lee Kum Kee champions a growing cultural occasion with a UK- and EU-wide investment programme Chinese New Year (CNY) remains one of the world’s most significant cultural occasions and yet, in the UK and wider Europe, it is still an under-leveraged retail moment with substantial headroom for growth. As awareness of Asian cuisines accelerates and […]
A new partnership between McDonald’s and Crayola, facilitated by creative consulting agency tms, is filling the world with creativity – one Happy Meal at a time. Launching March 6, The Crayola “Planet McDonald’s” Happy Meal boosts fans into an epic adventure set in a new galaxy of color and imagination, filled with toys built for […]
Convenience food brand Nomadic has given its biggest-selling Yogurt and Oat Clusters pots a fresh new look and simplified name –‘Clusters’. The move, taking place just over 27 years since the popular snacking format was introduced, follows the firm’s impressive 29.7% growth in 2025 – in a category that only delivered 7.5% in RSV*. Simplifying the […]
Örum is the offshoot of Örum119, a premium Swedish breakfast brand who bring the tradition of ‘long breakfasts’ from their hotel stays to breakfast tables at home, inviting customers to slow down, enjoy their mornings and set themselves up for the day the best way they can. Inspired by this way of living, Örum’s granola, […]
From Christian Bird, Creative Director and founder of Bird&Co , an independent branding and packaging studio focused on visual identity and packaging for craft food and beverage brands. Yellowbelly is a small-batch Hudson Valley maple syrup, and passion project inspired by woodland craft, traditional sugaring methods, and woodcut illustration. Created by Creative Director Christian Bird, […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
Biona Organic, the UK’s leading organic food brand, is expanding its product portfolio in 2026 with the launch of two new ranges spanning organic ready meals and breakfast cereals – both designed to meet growing demand for minimally processed, nutritious alternatives to convenience foods. Biona‘s new ranges offer: READY MEALS: WORLD BEAN MEALS Biona has […]
New Packaging Redefines Royal’s Legacy and Creative Campaign, “Crafted For Generations To Come,” Honors Decades of Trusted Quality Royal®, recognized as the #1 brand of Authentic Basmati rice in the United States, has today unveiled a refreshed jute bag design for its 20lb Authentic Basmati, marking a new chapter in the brand’s visual identity and […]
Harrison, specialists in hospitality architecture, interior design and brand storytelling, has announced a new strategic partnership with food and beverage consultancy experts, Conceptional, a leading food and beverage consulting firm specialising in hotels and experience-driven environments, food and beverage consultancy experts. Together, they will create a new client-focused solution which marries operational excellence and strategic design, helping […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]