Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]
Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]
