Food & Beverage Marketing Experts Leans Into Storytelling And Authenticity To Help Brand Expand Beyond The Northeast The smell of Hatfield® pork on the grill is enough to make one suburban dad abandon lawncare mid-mow and drive his tractor through traffic, across town, following his nose to the source – his friend’s barbeque. That’s the premise […]
McCann’s “It’s Godda Be Rodda’s” challenges dessert traditions in moreish campaign Rodda’s, the iconic Cornish clotted cream maker, has unveiled its first-ever TV campaign, designed to redefine its clotted cream as the ultimate sweet treat companion. Developed in collaboration with McCann Bristol, “It’s Godda Be Rodda’s” aims to expand the appeal of clotted cream and […]
Multichannel campaign marks the first creative campaign for Cadbury’s Parents to Kids range in several years, which includes products such as Cadbury Dairy Milk Freddo and Little Bars Cadbury has today launched a new multichannel campaign in partnership with Merlin Entertainments, with the aim of making it easier than ever for families to create lasting […]
AWL Agri Business (formerly Adani Wilmar Ltd), one of India’s leading FMCG and agribusiness corporations, has reached a significant milestone in its journey with a progressive new corporate identity, developed in partnership with global brand consultancy bluemarlin. After winning the strategic and creative pitch, bluemarlin aimed to deliver more than a traditional rebrand – the identity […]
Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]
Supercharged Protein brand, Better Nature, has extended its gut-friendly, protein-packed tempeh range with a New! Mediterranean Tempeh block launching at Ocado. With 44g of protein per pack and a firm, juicy texture, the New! Mediterranean Tempeh is a great protein swap for chicken to power up summer salads, BBQs and pasta dishes. Better than chicken, it’s also […]
Realfoods by Organico’s ongoing commitment to champion the pantry ‘glow up’ with simple yet stylish organic goodies has resulted in yet another Organico 1st this June with the business’s making its first foray into crunchy, sweet biscuits that are as adept accompanying your favourite hot beverage as they are being munched in splendid isolation. Organic […]
The arrival of It’s The Dog’s within the UK’s discerning dog treat scene could well prove to be a game-changer within the wider pet food category, tackling the age-old conundrum of ambiguous ingredient decks and highly processed foods. The reason being that It’s The Dog’s is the young, waggy-tailed sibling of The Protein Ball Co, a […]