The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
Overnight oats are one of the UK’s biggest growth areas – they’re amazingly good for you, delicious – and the top-searched UK food trend on TikTok with 70,300 monthly searches and a 49% increase year-on-year. But though most people love them, overnight oats are a faff to make. Enter Oat Cult: the UK’s first ready-to-mix […]
April 2025 sees Glasgow-based vybey advance its mission to spread positive vibes via the eagerly anticipated launch of its 3-strong range of plant-based, Complete Nutrition bars that takes all its invaluable plant protein learnings into on-the-go snacking bars. vybey’s NEW 3- strong bar offer includes: An indulgent, rich & fudgy Chocolate Brownie, A sweet yet […]
KP Snacks brand, Butterkist, settles into its seat in a new campaign which draws the viewer into tense dramatic cinematic moments and – just as dramatically – signs off with its trade-mark humour. The latest “Go grab the Butterkist” campaign, which is created by St Luke’s sees the brand take full ownership of movies, and will […]
Greatergood® Brand Design Agency has partnered with Oddbox on the design of their first retail product range – a line of fresh cooking sauces crafted from rescued vegetables. The Challenge: Differentiating Freshness in a Saturated Market Entering the retail space, Oddbox faced the challenge of distinguishing their fresh cooking sauces from the plethora of jarred options. […]
Fish4Ever, a small yet influential tin-to-table voice within sustainable, responsible fishing is proud after many years of polite jockeying to FINALLY add Cornish Sardines to its new look range for 2025. Probably best known for its award-winning, 100% pole & line tuna, which was once described by Greenpeace as ‘the best tuna in the world […]
Mediterranean foods supplier Dina Foods is launching a new Dinalicious® umbrella brand, starting with new-look packaging on its mamoul filled biscuits, as part of a major rebrand across its authentic confectionery ranges. The traditional sweet biscuits, mamoul, are made with semolina dough, filled with nuts or dates. Dina Foods offers three fillings: walnut, mixed nuts (cashew […]
Brand brings viral “too-good-to-be-true” mobile ads to life KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games. With more than 100 million downloads of titles that never lived up […]
Lee Kum Kee is firing up UK supermarkets with the launch of a bold new chilli sauce trio – WOW Chilli Sauces. Launched in Sainsbury’s stores across the UK, alongside Ocado, Amazon, and independent Asian retailers, the new sauces mark an exciting new direction for Lee Kum Kee, whose food heritage spans over 130 years. Known globally for […]