Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]
Supercharged Protein brand, Better Nature, has extended its gut-friendly, protein-packed tempeh range with a New! Mediterranean Tempeh block launching at Ocado. With 44g of protein per pack and a firm, juicy texture, the New! Mediterranean Tempeh is a great protein swap for chicken to power up summer salads, BBQs and pasta dishes. Better than chicken, it’s also […]
Realfoods by Organico’s ongoing commitment to champion the pantry ‘glow up’ with simple yet stylish organic goodies has resulted in yet another Organico 1st this June with the business’s making its first foray into crunchy, sweet biscuits that are as adept accompanying your favourite hot beverage as they are being munched in splendid isolation. Organic […]
The arrival of It’s The Dog’s within the UK’s discerning dog treat scene could well prove to be a game-changer within the wider pet food category, tackling the age-old conundrum of ambiguous ingredient decks and highly processed foods. The reason being that It’s The Dog’s is the young, waggy-tailed sibling of The Protein Ball Co, a […]
The campaign celebrates the unapologetically playful spirit of Müller FRijj with a mischief-fuelled creative that disrupts pressures facing Gen Z men Today, Müller FRijj launches its latest integrated campaign, developed by global creative agency of record VCCP. The integrated campaign ‘Just feel the Urjj’ aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. The campaign […]
Leading iconic sauce brand Encona celebrates a golden milestone through an expressive new anniversary campaign, designed by BrandMe to mark 50 years of taste adventures. The anniversary campaign brings to life the tasty, vibrant Encona world through an impactful celebratory emblem. Currently instore, on limited edition packaging and alongside exciting collaborations, it celebrates the variety […]
Creative agency, BrandMe, introduces a new identity and packaging design for well-loved tofu brand Lunter, in a move to spark culinary creativity, elevate taste appeal and drive growth across Europe. BrandMe’s challenge was shaping a rich brand story and positioning that aligned with current consumer desires for ease, excitement and exploration in the kitchen. The […]
Mutually beneficial collaborations make the world go round and nowhere is this truer than within food & drink, where significant time and energy is spent forging idyllic flavour marriages between sublime beverages and moreish snacks. This June sees The Craft Gin Club’s growing community of inquisitive foodies reacquainted with Popcorn Kitchen, whose cool zingy Chocolate […]