Mondra closes out £3.6m Pre-Series A funding round:

Mondra closes out £3.6m Pre-Series A funding round:

Today, Mondra, a product footprinting and supply chain decarbonisation AI driven SaaS platform announces that it has raised £3.6m in Pre-Series A funding. Investors include 7 Generation Ventures, AlbionVC, GC Foodtech Ventures, Foodsparks by Peakbridge, Ponderosa Ventures, and Vala Capital. The investment will be used to expedite Mondra’s roll out to UK grocers, of whom 85% […]

A Taste of the Florida Sunshine Came to King’s Cross

A Taste of the Florida Sunshine Came to King’s Cross

Florida Grapefruit season is upon us, adding a touch of sunshine to the wet and windy British winter, with its deliciously sweet pink flesh and unparalleled flavour. To celebrate the season, Florida Grapefruit brightened the day of commuters as it unveiled a 2.5m grapefruit tree in King’s Cross on Thursday 22nd February. The tree will […]

NUTELLA®ENCOURAGES EVERYONE TO ‘SPREAD THE LOVE’ AT BREAKFAST IN NEW CAMPAIGN FROM TERRI & SANDY

NUTELLA®ENCOURAGES EVERYONE TO ‘SPREAD THE LOVE’ AT BREAKFAST IN NEW CAMPAIGN FROM TERRI & SANDY

Independent NY agency tells the heartwarming story of a hardworking family and its funny stuffed animals in the iconic brand’s new campaign. Nutella® is launching a new brand campaign that combines a heartwarming mix of sweetness and laughter to encourage families to spread the love at the breakfast table. The campaign, which is the brand’s first […]

Alternative Seafood Company OLALA! Seeks to Break Through Ordinary Taste Experiences with New Brand

Alternative Seafood Company OLALA! Seeks to Break Through Ordinary Taste Experiences with New Brand

With great taste comes great opportunity. French alternative seafood start-up OLALA! knows taste is key to success. The team made it its primary message in a new brand design that can take this next generation of plant-based seafood around the globe. No matter how noble your cause is, consumers will only buy your product repeatedly […]

VCCP recreate iconic Cadbury posters from 1915 – 2024

VCCP recreate iconic Cadbury posters from 1915 – 2024

The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on […]

FREE-FROM DISRUPTER ‘WE LOVE CAKE’ GETS A BRAND MAKEOVER TO KICK OFF 2024

FREE-FROM DISRUPTER ‘WE LOVE CAKE’ GETS A BRAND MAKEOVER TO KICK OFF 2024

Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]

Scottish sizzle added to the sausage market

Scottish sizzle added to the sausage market

Brown’s Food Group – Scotland’s biggest pork producer –  links tradition and innovation to launch new sausage range showcasing Scottish pork Promoting Specially Selected Pork is at the heart of The Kilted Pork Company brand of sausages which has just been rolled out by Brown’s Food Group, produced at their Irvine site. The £250m turnover […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

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