Brand brings viral “too-good-to-be-true” mobile ads to life KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games. With more than 100 million downloads of titles that never lived up […]
Lee Kum Kee is firing up UK supermarkets with the launch of a bold new chilli sauce trio – WOW Chilli Sauces. Launched in Sainsbury’s stores across the UK, alongside Ocado, Amazon, and independent Asian retailers, the new sauces mark an exciting new direction for Lee Kum Kee, whose food heritage spans over 130 years. Known globally for […]
Part of the wider ‘Feed Your Urge’ creative platform, commuter-focused executions showcase oven-bubbling deliciousness straight from the freezer Independent creative agency Quiet Storm has created a campaign for frozen pizza brand Chicago Town’s Takeaway range, positioning it as a “no-delays” option for pizza lovers who don’t want to fork out or – wait for take-out […]
After taking the UK snacking market by storm last year, award-winning frozen snack brand trüfrü, owned by Mars Incorporated, is celebrating the introduction of two new flavours; Blueberries in White & Dark Chocolate and Raspberries in White & Milk Chocolate. Both new variants will launch as retail exclusives; Blueberries in White & Dark Chocolate will be available from […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
While some consumers have a real passion for cooking, others just want to get food on the table with the least amount of fuss, prep, and clean up. That’s one reason why Dorot Gardens®, a brand under the Kayco Beyond division, with its array of fresh, flash-frozen garlic and herbs, is a cook’s best friend. […]
It’s bizzy, bizzy, bizzy at Scottish Bee who can finally unveil its new 2025 look, which effortlessly knits together its ever-expanding portfolio of honey-inspired offerings whilst underpinning the Livingstone business’s fine food capacity credentials to straddle fine food hubs ranging from independent fine food forums and mainstream retail to high-end gifting. ‘The bigger vision behind […]
Multi-channel campaign by McCann encourages people to embrace their uniqueness McCann Bristol’s latest campaign for Pink Lady® apples leans into the distinctive taste and “fizz” of their apples for the very first time – encouraging consumers to do the same and find what makes them uniquely ‘fizzy’. The ‘Find Your Fizz’ campaign takes a fresh […]
Today, the Mexicana-owned food company, Tozi Azteca Superfoods, announced a significant brand refresh. With family lineage in Mexico that dates back to the late 1500s, Tozi blends traditional Mexican flavors with modern nutrition for delicious, health-forward food products like non-GMO tortillas, chips, and organic aguas frescas. They craft their products using potent indigenous superfoods like […]
Cadbury Creme Egg has unveiled an album of ‘gooey’ love songs by VCCP, in time for Valentine’s Day. Each of the 10 love songs developed has been written to help different Creme Egg eaters woo their perfect match. Building on the ‘How Do You Eat Yours’ creative platform developed last year, this campaign takes the idea that […]