ManiLife, the premium peanut brand known for using the finest Argentinian peanuts, is expanding into the on-the-go snacking category with the launch if its new 25g peanut packs. This marks the brand’s first-ever venture into smaller portion formats, tapping into the growing demand for portable, high-quality snacks that deliver both convenience and taste. From 1st […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
As a business taking significant strides to refresh both its brand identity and range within the UK’s bustling independent sweet & confectionery sector, it probably comes as little surprise to learn that early 2025 will see the launch of an enhanced sugar-free sweets range. After much tweaking and twiddling the resulting healthier living range will […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]
Today, M&S Food has revealed its latest campaign to launch its two new health and wellness ranges, Brain Food and YAY! Mushrooms. The new ATL brings to life the nutrient rich and trend-led foods and positions M&S Food as the destination for customers looking to support their health this January and beyond. The campaign launches […]
Wouldn’t it be incredible if UK retailers and government went the extra distance to get behind home-grown honey production as opposed to succumbing to cheap, all too often adulterated foreign exports. Make no mistake honey is big money! In the UK alone 50,000 tonnes is consumed for its nuanced flavours, diverse usage and far-reaching health […]
Northern breakfast favourite Moose is embarking on an exciting new chapter with a refreshed brand identity, guided by Liverpool-based branding agency Continuous. For 18 years, Moose has been serving up its signature American-inspired breakfasts and creating a welcoming café experience across the North. From its humble beginnings in Crosby, the brand has grown to six […]
Further to moving to recyclable paper wrappers in 2022, Quality Street’s new paper tub goes ‘on trial’ this Christmas Quality Street® has teamed up with broadcaster, author and barrister Rob Rinder MBE, to preside over the hottest ‘case’ of the festive season – the trial of Quality Street new paper tubs. The new, recyclable paper tub is officially […]
Tapping into ‘new-stalgia’ (an eagerly anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of ‘Hug in a Mug’ classics (Crème Brulee, Bakewell Tart, Sticky Toffee Pud…) in conjunction with an impressive ‘pudfolio’ of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and […]
As a long-standing vet and accomplished canine nutritionist who advises countless pet producers about the nutritional make-up of their mass-market dog foods, Dr Veneta is only too aware how the festive season can unintentionally wreak havoc on a dog’s delicate stomach on account of unwise titbits, excessive under the table gifting and shameless carpet hoovering. […]