Tapping into ‘new-stalgia’ (an eagerly anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of ‘Hug in a Mug’ classics (Crème Brulee, Bakewell Tart, Sticky Toffee Pud…) in conjunction with an impressive ‘pudfolio’ of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and […]
As a long-standing vet and accomplished canine nutritionist who advises countless pet producers about the nutritional make-up of their mass-market dog foods, Dr Veneta is only too aware how the festive season can unintentionally wreak havoc on a dog’s delicate stomach on account of unwise titbits, excessive under the table gifting and shameless carpet hoovering. […]
Lindt are the masters of crafting indulgent chocolate, elevating technical skill to an art form. In our exploration, we discovered marble’s crucial role in achieving the highest quality chocolate, thanks to its natural properties that make it ideal for tempering. We focused on bringing this story to life, using marble’s texture, refined finish, and artistic […]
Cadbury, in partnership with its agency of record VCCP London has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions. This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, […]
Family (and friends) continue to work in partnership with Mornflake to revitalize its portfolio, the latest being the company’s exciting new approach to a range of oat bran based products. A serious challenge to national wellbeing Despite the ever-growing fitness industry and raft of media focussed on good food and diet, heart and gut health […]
Whole Earth, the UK’s number one peanut butter brand1, owned by Ecotone UK, is set to add a delicious new flavour to its range of squeezy peanut butters that extends the brand’s usage to the sweet desserts and toppings occasion. Salted Caramel Drizzler is part of the brand’s Drizzler range – the most successful innovation […]
Müller Corner celebrates the return of its classic 90s Originals in multi-million pound nostalgic campaign Müller and VCCP wreck the mic (psyche!) with new PJ & Duncan inspired campaign dripping with 90s nostalgia Müller Corner gets ready to rumble dairy aisles across the UK as it brings back two of the nation’s much-loved retro flavours, Apple Crumble […]
Barilla, LePub, OMD and MSL embarked on the mission “Togetherness Ticket”, a campaign that aimed to encourage a connection over a meal this World Pasta Day, through an exciting activation in collaboration with the New York City subway. For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of […]
McCann supports ‘Forever Fun’ brand platform with spooky social campaign Chupa Chups, the world’s number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign. The campaign builds on Chupa Chups’ ‘Forever Fun’ brand platform and gets into the Halloween spirit with popular ‘jump scares’ within in-feed […]
Snacking biscuit challenger, Good Guys Bakehouse, has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety. Good Guys Paprika Biscuit Melts (made with paprika, chilli powder, and a touch of cheese) is the latest addition to brand’s product lineup, which is making waves in the savoury biscuits category, tapping […]