Whole Earth, the natural food brand owned by Ecotone UK, has announced that it will renew its partnership with Team GB in the run up to the Paris 2024 Olympic Games. After a successful partnership for the Tokyo 2020 Olympic Games, Whole Earth will sponsor Team GB again to cover a second Olympic Games – […]
● McCain’s new “Let’s All Chip In” campaign sees comedian and Love Island commentator Iain Stirling and Capital Radio breakfast show host Roman Kemp experience a clash of two worlds, as they swap their city-dwelling lifestyles for a day at the farm ● With potato yields down by 15% in 2022* alone due to droughts […]
Strategic food and drink brand design consultancy, The Collaborators has rebranded the UK’s best-selling ambient bone broth, from Take Stock to Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. Originally launched during lock down, Take Stock quickly achieved best-seller status […]
Developed by Wunderman Thompson Spain, the ‘Open Sauce for cooking developers’ campaign brings the Heinz tomato direct to UK kitchens for the first time, inviting every cook (including the competition) to elevate any meal with new Culinary Tomatoes range. When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has […]
After a lot of toing and froing, which began way back in February, SRSLY Low Carb have finally put pen to paper and brokered a national supply agreement with NHS, a pivotal sea-change moment for a leading light within the UK ketogenic space. The blue torch paper was first lit back in 2020 when SRSLY […]
Iconic French dairy Isigny Sainte-Mère has been given a fresh new identity to heighten brand awareness in overseas markets. The Normandy-based farmer-run cooperative worked with global agency bluemarlin to update its story, packaging identity and communication strategy to appeal to audiences wherever they are in the world. Isigny Sainte-Mère has a long and proud history, deeply rooted […]
Tesco is reminding audiences that it’s got the answer to those last-minute ‘what’s for dinner?’ moments in a new campaign by BBH. Life is busy, especially in summer, and before you know it the day’s gotten in the way and dinnertime is fast approaching. In the agency’s latest Food Love Stories instalment for Tesco, one […]
Independent design agency Sunhouse doubles the pleasure with its designs for Magnum® Double Sunlover and Magnum® Double Starchaser, two new extra indulgent limited editions ice creams. With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour […]
‘Affordable convenience’ is always a key consideration when consumers are asked about their capacity to stick to healthier eating regimes, because despite all the best intentions in the world one can’t ignore the unrelenting pressure of hectic lifestyles and packed diaries can often lead to poor meal choices. This was a major consideration for SRSLY […]
Manchester’s Duerrs & Sons Ltd is launching its first Peamutt Butter Christmas gift pack exclusive to Sainsbury’s. To say, “Yappy Holidays” Peamutt Butter has launched the perfect treat-and-toy combo that promises to keep your dog entertained this Christmas. The gift box includes a specially designed ‘snow scene’ winter jar of Peamutt Butter (340g) that sits […]