The UK’s leading flatbread brand has launched its first integrated campaign today. Created by independent full-service agency Recipe, the new campaign introduces the bold, playful tone of the brand through attention-grabbing visuals across TV, OOH, DOOH and social. Deli Kitchen is the largest brand in the flatbread category. Their products are stocked in all major […]
Homedough Pizza, the ‘restaurant quality’ pizza startup with listings across London has partnered with advertising Insiders Studio, as the agency takes a stake in the brand to drive its growth, launch its investment drive and help take the brand national. Homedough launched in February 2023, already sells out in its listings across London – in […]
B&B studio has worked with founder Caragh Keane to create SUPERKEEN, a food and wellness brand designed to support an anti-inflammatory lifestyle. Inspired by Caragh’s own diagnosis of auto-immune disease lupus, and her experiences with the ‘Auto Immune Protocol’ (AIP) way of eating, SUPERKEEN is launching with a range of allergen-free cereals powered by tiger […]
Today Gold Standard Nutrition (GSN) is enjoying meteoric growth, forging an enviable pathway as a leading light within frozen ready meals for younger, health-conscious consumers. From the very outset the vision was create a young, dynamic business that gave equal weighting to healthier conviction mealtimes (high in protein, low in sugar & salt), taste and […]
Meat-free challenger, Better Nature Tempeh, will this week scale up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand. The brand, which champions tempeh – the gut-friendly, wholefood protein from Indonesia – has defied the meat-free category downturn to grow business by 250% year-on-year and increase distribution to over 1,000 supermarkets […]
Tesco has unveiled its new plant-forward product range, Root & Soul, with brand identity and packaging created in partnership with global branding and design agency, Coley Porter Bell. The range will inspire shoppers to eat more veg-based meals that are easy to prepare and packed with tasty, high-quality ingredients. In collaboration with Coley Porter Bell, […]
Limited edition anniversary packaging of Vegeta spurs everyone in the family to share household chores fairly Vegeta is a universal food seasoning, an original blend of dried vegetables and spices which makes every meal taste better. Although it was the first universal spice in Central and Eastern Europe 65 years ago, today it has a […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Blockhead goes beyond mere gum, serving as a catalyst for life’s adventures. Whether you’re conquering Everest or seeking a weekend pick-me-up at Glastonbury festival, Blockhead is your ultimate companion, designed to help you tackle whatever challenges life throws your way. Infused with functional ingredients like caffeine, CBD, charcoal, or vitamins, each variant delivers precisely what […]
McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th). The multi-channel campaign follows research commissioned by McDonald’s which reveals […]