Iconic French dairy Isigny Sainte-Mère has been given a fresh new identity to heighten brand awareness in overseas markets. The Normandy-based farmer-run cooperative worked with global agency bluemarlin to update its story, packaging identity and communication strategy to appeal to audiences wherever they are in the world. Isigny Sainte-Mère has a long and proud history, deeply rooted […]
Tesco is reminding audiences that it’s got the answer to those last-minute ‘what’s for dinner?’ moments in a new campaign by BBH. Life is busy, especially in summer, and before you know it the day’s gotten in the way and dinnertime is fast approaching. In the agency’s latest Food Love Stories instalment for Tesco, one […]
Independent design agency Sunhouse doubles the pleasure with its designs for Magnum® Double Sunlover and Magnum® Double Starchaser, two new extra indulgent limited editions ice creams. With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour […]
‘Affordable convenience’ is always a key consideration when consumers are asked about their capacity to stick to healthier eating regimes, because despite all the best intentions in the world one can’t ignore the unrelenting pressure of hectic lifestyles and packed diaries can often lead to poor meal choices. This was a major consideration for SRSLY […]
Manchester’s Duerrs & Sons Ltd is launching its first Peamutt Butter Christmas gift pack exclusive to Sainsbury’s. To say, “Yappy Holidays” Peamutt Butter has launched the perfect treat-and-toy combo that promises to keep your dog entertained this Christmas. The gift box includes a specially designed ‘snow scene’ winter jar of Peamutt Butter (340g) that sits […]
Leading mochi ice cream brand experiences rapid international growth with plans to accelerate further over the next 18 months Australia delivers AU$10m in retail sales since launch in Autumn 2022 Distribution in France doubles in the last 12 months Little Moons – the pioneers of mochi ice cream and TikTok phenomenon – are experiencing a continued […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Lobster has launched Allinson’s Bread‘s first TV commercial in over 10 years and introduces the brand’s fresh new tagline, “Go All In with Allinson’s” – developed by The Playground in collaboration with Lobster as part of a new masterbrand strategic platform refresh. Allinson’s / “Go All In” from Lobster on Vimeo. It marks a significant […]
Latest spot captures another small but emotionally powerful story of human connection, demonstrating there’s a glass & a half in everyone Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the “There’s a Glass and a Half in Everyone” series, Speakerphone, Now in the fifth year of the IPA […]
OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]