Cadbury’s New Push Shows the Moments in Life When Experiencing a Lull Really Wouldn’t be a Good Idea

Cadbury’s New Push Shows the Moments in Life When Experiencing a Lull Really Wouldn’t be a Good Idea

There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip. With three flavours to try from the Craft Beer world, there’s a Pale […]

Nestlé Aero Brings People Together with Experiential Campaign to Celebrate the Launch of Aero Bliss

Nestlé Aero Brings People Together with Experiential Campaign to Celebrate the Launch of Aero Bliss

Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]

Around the World is Now Around the Corner in McDonald’s Latest Ads

Around the World is Now Around the Corner in McDonald’s Latest Ads

The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, We Are Unlimited has launched a new campaign entitled ‘Around the world is now around the corner’. This is the first time McDonald’s is bringing some of its most popular international items from around the world to participating U.S. restaurants […]

Robot Food Rewrites the Rules of Indulgence with Vegan Cake Brand Bells & Whistles

Robot Food Rewrites the Rules of Indulgence with Vegan Cake Brand Bells & Whistles

Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]

LAB Launches Digital Platform and Social Content for Danone’s New Allergy-Friendly Kids’ Product Range

LAB Launches Digital Platform and Social Content for Danone’s New Allergy-Friendly Kids’ Product Range

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]

Taco Bell is ‘Chasing Gold’ in this Darren Criss-Fronted Mockumentary Trailer

Taco Bell is ‘Chasing Gold’ in this Darren Criss-Fronted Mockumentary Trailer

Taco Bell’s highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled ‘Chasing Gold,’ featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos.  The trailer sets up the rise-and-fall of a singer […]

Krispy Kreme Launches Social Campaign to Get the UK Salivating

Krispy Kreme Launches Social Campaign to Get the UK Salivating

From Bluewater to Braehead and across social media, Krispy Kreme is tempting people in-store for a very special daily event – Hotlight Hour. This is where customers can try an Original Glazed doughnut fresh off the line in theatre stores UK-wide. Launching June 12 for ongoing roll-out across Instagram, Facebook and Twitter, the short videos, […]

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