Special chicken boxes warning young people about the dangers of carrying a knife are being introduced in chicken shops across Britain, the policing minister has announced on August 14. More than 321,000 chicken boxes that feature the Home Office #knifefree campaign have been distributed to over 210 outlets in England and Wales. The insides of […]
McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]
Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]
Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]
RE:CLOSE from Essentra Tapes is enabling Kettle Foods Ltd to promote its new KETTLE & More range to consumers whilst also providing user-friendly pack ‘recloseability’ to maintain freshness and support portion control. The eight-colour printed RE:CLOSE Tape can be seen on Lightly Salted KETTLE Chips packs throughout retail outlets in the UK. By working with […]
Wahaca Taco Kits relaunch in supermarkets across the UK, with a fresh brand and packaging identity by design studio Without that marries the range with the popular restaurant chain. Without has partnered with Wahaca restaurants since the first outlet opened in 2007, working closely with founders Mark Selby and Thomasina Miers as they have expanded their love of […]
A new Russian poster campaign for McDonald’s highlights a benefit of the fast food brand’s globally iconic logo that’s not often discussed – its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald’s as a landmark and a reference point to help them get around cities, […]
Hormel Foods, the makers of Hormel Compleats microwave meals, announced the launch of the Fast as BE:EP advertising campaign, created to showcase the speed and convenience of the brand’s line of satisfying meals that are ready in just 60 seconds. The campaign, developed in collaboration with BBDO Minneapolis, includes a series of 15-second videos featuring adults preparing a […]
Honest Crust is proud to support food charity FareShare’s #ActiveAte programme this summer. This July and August, Honest Crust will be preparing and sending 15,000 fresh, hand crafted sandwiches to thousands of kids across the East Midlands as part of the ActiveAte programme, all delivered free of charge by the Samworth Brothers delivery service Coldcall. […]