To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
The meat-free foods industry is now being valued at over £572m. It’s clear to see that the UK’s appetite for animal-free foods is only growing. Plant-based alternatives are booming, but how ready are we for the lab-grown alternatives? Incidentally, it’s not just vegans driving these sales. Many people are switching to plant-based alternatives for health […]
Every town in The Netherlands has one. A Chinese takeaway restaurant. Often family-owned business that is perceived as dusty restaurant, with an endless menu of hundreds of dishes. Perhaps that is the reason why their chances of survival decrease by almost 75% year-on-year. The new generation in the family has fresh ambitions, while the popularity […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
MullenLowe London has launched a new campaign entitled ‘A Little Bit Fancy’ for Choco Leibniz, a range of biscuits from international sweet biscuit manufacturer, Bahlsen. The humorous spot highlights the perceived poshness of Bahlsen biscuits and in particular Choco Leibniz. It features a series of people slowly becoming posher while eating Choco Leibniz. The light-hearted […]
McCain launched ‘Differences,’ the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK.The £2.5 million multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the […]
Award-winning creative studio DesignLSM were commissioned by Tabure Restaurant Group to create the design for a new ‘laidback little sister’ concept, following their well-established neighbourhood eateries in St Albans and Berkhamsted. The owners wanted to further evolve the brand with the launch of a fast-casual takeaway concept in Harpenden that captures the true passion and joy behind Turkish […]
Storey’s Gate Café in St James’s Park will open on 9th September, bringing London’s first health-focussed park café to the capital. The café is a collaboration between artisan family brand, Colicci, and The Royal Parks and will use a range of locally sourced ingredients. The health-focussed menu will offer a large choice of vegan and […]
The rise and rise of vegans and veggies and the shocking state of the environment have spawned a massive increase in meat and dairy alternatives. It’s becoming increasingly mainstream – even high-street outlet Thornton’s Budgens has just expanded its vegan range to 800 items. This market is not new, and there have been options in […]
On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]