Budweiser China Deepens Signature Red, Transforms Subtle Packaging Change Into Interactive Campaign

By on    Alcoholic, Beverages, Design, Latest, Packaging, Promotions  

Budweiser China Deepens Signature Red, Transforms Subtle Packaging Change Into Interactive Campaign

Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]

Guinness Street Studio: Guinness transformed traditional billboards into a real-time product shot street studio, creating the most convincing ads directed and crafted by people

By on    Advertising, Alcoholic, Beverages, Latest, Marketing  

Guinness Street Studio: Guinness transformed traditional billboards into a real-time product shot street studio, creating the most convincing ads directed and crafted by people

Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – ​ transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]