“That’s why I call McDonald’s Méqui”: campaign portrays real consumers’ stories revealing connection behind the nickname
Project highlights affectional bond Brazilians hold with the brand through four moving experiences from Méqui Lovers Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so […]