Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, announced that it has signed a global agreement with Google, focusing on online video. This is part of the company’s strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 […]
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery. The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company […]
Google Trends reveals the dramatic growth in veganism is not confined to the UK and USA. Google reveals searches for vegan on Google have doubled since 2011 in the UK, Germany, Israel and Romania. The Vegan diet trend is now officially a worldwide trending phenomenon. Vegfest UK , celebrating their 10th anniversary this year, run […]
Re-visit the Google Analytics Video from October 2011.watch?v=3Sk7cOqB9Dk