Gourmet Burger Kitchen lampooned US presidential candidate Donald Trump in their latest campaign, by comparing him to a hamburger. GBK’s “Vote Rump” outdoor campaign uses different taglines with double entendre poking fun at Trump, such as “Vote Rump – it’s a bit of an arse.” Other taglines have been created alongside the ad’s visual of a GBK burger, […]
Burger restaurants must evolve and innovate to survive as category grows increasingly crowded
When Gourmet Burger Kitchen first entered the market in 2001, there weren’t any restaurants doing burgers particularly well in the UK, despite how popular the category was. Fast forward to 2016 and a whole raft of competitors have entered the fray, with Meat Liquor, Shake Shack and Patty and Bun all offering their own take […]
